Pipeline

Most deals die of silence.

They asked for a quote, you sent it, and then everybody got busy. No decision was ever made against you. The follow-up simply never happened, and after three weeks it is awkward to send.

• Follows up on the schedule you set, not when somebody remembers
• Stops the moment they reply, so a person picks it up warm
• Tells you which ones are worth your afternoon

Questions

Does this feel like spam to the prospect?

It stops on the first reply and it does not chase forever. A follow-up that never ends is worse than none.

Who decides the timing?

You do. It executes the sequence you set rather than inventing one.